Fannie was founded in 2021 by a 22-year old woman in Amsterdam. She always wanted to be an entrepeneur and determined to bring something new to the table. When the pandemic was in full speed ahead we took time to slow down and focus more on ourselves, this sparked the idea of a concept around intimate welness for women.
To date, women have not been able to go to a store that is attractive and where their intimate needs are central. The current offer is often intimidating, and the emphasis in many shops is on sex rather than on intimacy and intimate well-being as a whole.
We are here to bring out the best in every woman and to maximalize your intimate experience. We want to normalize female intimacy; our goal is not to add shock value. Instead, we want to put people at ease with topics that are still considered taboo in our society (body image, intimate needs, - health and – desires) and start the conversation.